Adding a PFM badge to your firm’s website is more than a visual element; it’s a conversion tool, a trust enhancer, and a growth lever in the Prop Firm Match platform.
Firms that prominently display their PFM badge typically see:
Higher on-site conversion rates
Stronger trader trust and credibility
Increased traffic back to their PFM profile
Improved popularity ranking and visibility on PFM
Below is a breakdown of the benefits, badge types available with visual examples, and how to implement them.
🚀 The Core Benefits
Increased Conversion on Your Website
When a trader lands on your homepage, they are generally evaluating three things:
Can I trust this firm?
Do other traders rate them well?
Are they vetted by a third-party?
A PFM badge provides instant social proof. It signals that your firm:
Has been accepted by PFM and is actively listed.
Is open to third-party verified trader reviews.
Is transparent around your payout history and amount (*if applicable).
This reduces friction at checkout and helps traders feel confident purchasing.
Increased Trust Through Third-Party Validation
PFM serves as a neutral comparison and review platform. By displaying a badge that connects directly to your profile, you reinforce:
Accountability
Verified trader feedback
Payout transparency (where applicable)
Third-party validation consistently outperforms self-published claims.
Increased Traffic and Improved Ranking on PFM
When traders click your badge, they’re directed to your PFM profile page. This:
Drives higher engagement metrics
Improves page traffic
Positively impacts internal ranking algorithms
Increases organic visibility
More clicks → More profile activity → Better positioning the PFM platform.
🏷️ Available Badge Types
We offer multiple badge variations depending on your positioning strategy:
1. Listed On Badge
A clean verification-style badge that confirms your firm is officially listed on PFM.
Best for: Baseline credibility and additional placements.
2. Star / Rating Badge
Displays your live PFM rating.
Best for: Firms with strong review scores who want to emphasize trader satisfaction.
3. Payout Tracker Badge
Highlights participation in verified tracking and transparency around payouts.
Best for: Firms actively promoting payout amount and reliability.
4. Award + Payout Combo Badge
Combines:
Award recognition
Payout amount
Best for: Award winning firms wanting a premium trust marker.
5. Custom Badge
Tailored badge designs incorporating combinations of:
Rating
Awards
Payout information
Differentiated styling
Best for: High performing firms that want to highlight specific metrics.
🛠️ How to Get & Install Your Badge
Core Badges
Login to your dashboard ( https://business.propfirmmatch.com/ ), in the left navigation click “Widgets”, click “Use Widget” under the badge you want and follow the on screen instructions.
Link it to your PFM profile URL
Place it on the homepage above-the-fold for maximum impact
Many firms also add a badge to:
Trust / credibility strip
Footer section
Checkout page
Combo and Custom Badges
Reach out to the Partner Relations team in Slack to discuss details and implementation.
📌 Example Implementation Placements
High-performing firms typically place badges:
Directly beneath headline CTAs
Near account pricing tables
On the cart and/or checkout page
In “Why Choose Us” sections
Adjacent to Trustpilot or similar review badges
When combined with other trust indicators, PFM badges strengthen overall brand positioning.
📈 Strategic Positioning
The PFM badge isn’t just a logo, it’s:
A conversion enhancer
A trust signal
A ranking amplifier
A statement
Firms that integrate PFM visibility into their website strategy tend to perform better across:
Direct traffic conversion
PFM referral traffic
Campaign performance